AMC Stubs Memory Wall (2011 ADDY Award Winner)

ADDY Award Winning AMC Stubs Memory Wall

AMC Stubs Memory Wall
Creating a buzz around AMC Stubs
2011 ADDY Award Winner
The AMC Stubs Memory wall was a feature of the AMC Theatres Leadership Conference. The initial ask from AMC for this project was a Banner or Display to show off their new loyalty program AMC Stubs. We blew up the brief and came back to them with an innovative idea that would help people connect with AMC Stubs in a way they had never connected to the movies before. We create an interactive Memory wall to collect and display movie memories from all attendees of the conference. Its larger than life display scrolled hundreds of memories connecting people to the program, each other and the movies.

The wall was also used backstage at the EMMY, allowing actors to interact and share their favorite movie memories. It was also installed at Comicon and drew a ton of attention from attendees of an exclusive AMC Party!
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