PNC Bank has been championing early childhood education for almost 20 years. And in that time they have never personified the program. We created a set of award winning characters that told the story of the new face of Grown up Great, SAM. A beautiful, vibrant child ready to write her name for the first time. Surrounded by all the support of her parents, caregivers, teachers and even PNC.
This campaign ran across all channels, was collaboration with Brazen Studios
and won 3 Platinum AVA awards and 8 Addys.
and won 3 Platinum AVA awards and 8 Addys.
